Porsche Brand First in J.D. Power and Associates 2008 Initial Quality Study
Receives the Highest Marks for a Manufacturer -
And Porsche 911 Highest Initial Quality Among All Vehicles Surveyed
Atlanta, June 4, 2008 – Porsche continues to meet and exceed the quality demands of consumers in its largest export market, the United States. Porsche recorded the top ranking of all brands surveyed in the 2008 J.D. Power and Associates “Initial Quality StudySM”. This makes it three consecutive years that the Porsche brand had the fewest problems per 100 vehicles in this prestigious brand ranking. The scores were based on interviews of 81,500 new car owners from across the country.
Incredibly, not only did the Porsche brand come out on top, but the legendary Porsche 911 has the highest initial quality of any vehicle in the study. According to J.D. Power and Associates, the Porsche 911 has the fewest quality problems in the industry, with just 67 problems per 100 vehicles.
Every year, J.D. Power and Associates assesses the level of satisfaction among buyers of new cars after the first 90 days of vehicle ownership. On this basis, a customer is asked to fill out a survey containing 228 criteria regarding quality and workmanship.
