AWARDS
Porsche Again Ranks Highest in J.D. Power and Associate's Most Recent Automotive Performance, Execution and Layout Study (APEAL)
Scores Highest Among All Brands; Cayenne Most Appealing Midsize Premium MAV ATLANTA, July 16, 2009 --- For an unprecedented five straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study SM. The APEAL Study, now in its 14th year, is a very meaningful one as it measures owners delight with the design, content, layout and driving performance of their new vehicles. For Porsche this is a very important award that independently demonstrates just how passionate our owners are about their cars and the unique and exhilarating relationship they have with them, said Detlev von Platen. Receiving this recognition five times in a row is something very special and clearly indicates the consistency of the Porsche brand's ability to meet the full spectrum of our customers' very demanding expectations. Backing this up is the fact that the J.D. Power and Associates APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive, and is based on the drivers' evaluations of more than 90 critical vehicle attributes. The maximum possible score that can be achieved is 1,000 points. Outperforming itself from last year's highest ranking, Porsche received an overall nameplate score of 869, which is 15 points higher than what it achieved in 2008. Also notable is the fact that the Cayenne, Porsche's renowned SUV, scored highest in the competitive midsize premium multi activity vehicle segment with a score of 858. This is the second straight year the Cayenne has taken this honor in this segment. The 2009 APEAL Study is based on responses gathered this year from more than 81,000 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership. Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually.
OWNERS RANK PORSCHE AS THE TOP AUTOMOTIVE LUXURY BRAND
Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America
Atlanta, June 30, 2008 - When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of 2008 Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.
Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory, according to AutoPacific. Porsche's fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.
AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle's ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered ideal vehicles, having met their buyer demands.
Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.